Who Are Our Clients?

Our clients own a service business and need professionally written web content and other business materials. They want their marketing writing to attract their ideal clients. They understand that, done correctly, such writing can move their intended prospects down the road toward buying services from them. They are savvy enough to know that the right information, presented in the right sequence to the right target market makes it a lot easier for them to close new business.

The Robert Middleton "Footnote"

If You Want Robert Middleton-Style Writing, You’ll Find It Here

Many of our clients are also dedicated fans of Robert Middleton, my mentor and the guru of service business marketing. If you’re a Robert Middleton fan, rest assured that he has personally tutored me to deliver his methodology in my writing. If you’re on this site to get "all things Robert Middleton" when it comes to writing, rest easy. You will get what you came for—and you won’t have to explain any Middleton principles to me.

Your Business Writing (or Lack of It) Is Costing You Revenue

You have spent months struggling with your writing and you aren’t satisfied with any of it yet. You know that you are losing business because you can’t get it done.You’re embarrassed at the quality of your current marketing materials and have to apologize every time you give them out. You’ve spent money on marketing materials, and they aren’t attracting your target market.

You Need Business Writing That Brings Your Target Market To You

You feel sure that it’s costing your business because you lack professionally written materials. You’re hampered in your marketing and it’s much more difficult to close sales when you aren’t communicating adequately—or even worse, not at all. Do you recognize yourself in these following statements?

• You need effective marketing materials, but you’re too busy working to write.
• You have marketing writing to do, but you tend to avoid writing or don’t want to spend your time on it. You’d rather be providing services to your clients.
• You cringe inwardly because you know that not having a web site is costing you business and revenue—but you just can’t force yourself to write it.
• Writing is not your strength—you can talk about your business forever, but you freeze when you have to write about it. You get a queasy feeling when you have to write—and just keep avoiding it!
• When you write, it doesn’t sound anything like what you intend to say. It sounds stilted, overly formal, and like you’re trying to sound too serious.
• Writing is a primary area of business procrastination for you. You know that it’s costing you Big Time, but so far you’ve not been able to get it done.

You Feel Humiliated When A Potential Client Asks For More Information

You MUST Change Your Situation!

When you’re at a networking event and someone asks for more information, you feel embarrassed by your business materials, and you have to apologize every time you hand them over. You worry that you may be out classed by competitors (who have inferior services, but who do have superior materials). You fear that poor marketing materials are costing you business and revenue. You think that having second-rate material reflects badly on your business. Because of your marketing materials, you believe that your business will not appear to be competitive to prospects.

You’re Looking for Business Writing Breakthroughs

You Won’t Tolerate the "Same Old, Same Old"

You’re sick and tired of feeling bad about writing and about your written business materials—or about not getting them done to your satisfaction. You are ready to end the struggle and realize your dream of great written materials. You want to break out of this static situation and invigorate your business with excellent, well written materials.

• You’re committed to turning out the writing you need. You’ve decided that this is the time and that you will follow through to completion. You know you’d increase your business if you got these writing jobs done. You will put aside the time to accomplish your goal.
• You have a budget for good marketing materials, and want to make the most of that budget. You demand professionalism—and only spend your money on results.
• Your marketing materials must be very effective at attracting business—no if’s, and’s or but’s about it. You want to feel confident that when you hand out your marketing materials to your target market, they will show interest.
• You’d love to work in a coaching-type setting where you get feedback, support and suggestions from a coach/writer. You’d like the process of working with an expert to sharpen your target market and define your business so that your ideal prospects are drawn to you. You’d welcome being accountable to someone in getting your writing done.
• You know that you need to do the first draft writing, and you don’t have any problem with that. You just want professional help to clean it up and turn it into WOW! type final copy.
  
• You’re a fan of Robert Middleton and want your materials to follow his principles and employ his proven system. You’d be thrilled to work with a certified Action Plan Marketing Coach.
• You would be so relieved to know that you had a professional writer working in a team-type format WITH you. You’d be delighted to have someone else worry about the grammar, spelling, or punctuation, and other language issues. More than anything, you want to authentically describe your business.

Who Gets the Most From These Services?

These Types of Clients Get the Most Powerful Results

We’ve worked with many clients to fulfill their marketing writing needs. Specific types of clients tend to have the greatest successes from working with us. Some of the common traits in our most successful clients are the following:

• They want to grow their business, increase their revenue, and attract more clients more easily. Even when they are successful, they are ready to evaluate new ideas about how to revamp and grow their business.
• They aren’t afraid to explore their business strategy or the future direction of the business. Even if they are experiencing temporary lack of clarity, they are fearless is their exploration.
• They have a sense that their business could be so much better and have a vision of what that could be. Even when they feel some angst and dissatisfaction about the current state or positioning of their business, they’re willing to believe in their vision and be committed to its fulfillment.
• They have already been successful in business, had some business success, or are currently working in a successful business. They are not beginners or amateurs. Even if this is their first business, they come from a business-oriented background.
• They are action oriented and follow through on doing those things that they commit to and  that they must do to succeed. They don’t come up with excuses and procrastinate their way out of success. They’ve got that proverbial "fire in the belly" to succeed in business.
• They are always open to transforming and enhancing their business. They have the willingness to consider new options to open up additional revenue possibilities or fine tune delivery or other aspects of their business. They are excited by potential and willing to "try on" new ideas. They aren’t set in doing what they’ve always done.
• They want to pursue new markets, or expand their current market. They may want to carve out a new niche, or drop old target markets. They understand that clarity on their target market drives the marketing.

We Work With The Greatest Clients In the World!

Our clients are the best. They’re smart. They’re savvy. They’re successful…and they want to be even more successful.

They Focus on Revenue Generation

They are psychologically, financially, and mentally prepared for a considerable upsurge in business. They realize that writing/rewriting a web site or other business materials either costs them months’ worth of time, or beaucoup money. Either way, it is likely that they believe that writing or revising a web site will keep them away from revenue-generating activities. It’s a “double edged sword” though. They can’t expand in the new ways they intend without accomplishing this writing/rewriting, but the cost—in time or money makes them sweat when they think about it.

They Are Strategic—Or Want to Be

Our clients know that their marketing and marketing materials must be built on a strategic foundation. They know what they want to accomplish with their business, and want writing that will accomplish their strategic goals. They believe in being intentional in their business activities and want to reflect that in their business writing. They might be opening a new market, providing new products, or starting a whole new business, but they are ready to take their business enterprise to the levels BEYOND the next level.

They Know What They Want—They’re Decision Makers

They know what they want next for their business. They are ready to take action. They’re not going to lose out by "thinking ideas to death". They love "making it happen" for their business. They provide very valuable services, but may not be the best at promoting their work. They tend to love what they do so much that they don’t want to spend their time on marketing their business. They want help with that and they’re ready to choose a writer.

They Have a Marketing Budget and Desire to Spend It Wisely

Our clients have the money budgeted to invest into marketing. They’re smart about how they spend their money and want value for what they do spend. They’re looking to create effective web writing and other marketing writing that positions their business strategically, and brings exactly the clients they want.

They Are Marketing Savvy, But Aren’t Professional Business Writers

Don’t misunderstand this, our clients are sharp–some of the smartest people you’ll ever meet. However, marketing writing is not their area of expertise. Maybe they don’t have a huge marketing budget, but they recognize that spending their time writing may not make sense as the best use of their business time. The project of creating or revising their business materials or web content is daunting, but critical to their business success—perhaps even survival.

Where to Next?

Now that you know who WOW Factor Writing works with, go to How We Are Different to find out how what we offer is different from what our competitors provide.