When It Comes To Marketing, It’s Easy To Delude Ourselves

Just Because We Want Something To Be True, Won’t Make It So

It’s common that we believe all sorts of delusions about marketing our services. I’ve certainly believed every one of these myself at one time or another. Unfortunately, I had to learn the hard way that what I believed about marketing was simply untrue.

This experience—and working with many clients with those same false beliefs—led me to formulate the marketing delusions on this page. Doubtless, you’ll recognize some of these delusions as your own. Not to worry, the solutions are relatively simple. I invite you to take a few minutes to watch the videos and discover how you could correct these mistakes in your own marketing.

Marketing Delusion No. 1 – Marketing Means That I Have to Do A Lot Of Things That I Don’t Want to Do

Many business owners who sell their services believe that marketing is a miserable way to spend their time. They think that it’s a waste of time and ferociously avoid marketing activities. As a result, they end up without all the clients, business and revenue that they need. If you believe this marketing delusion, watch this video.

Marketing Delusion No. 2 – Demand Is Driven By Desire To Sell a Service, Rather Than Market Desire

If you don’t understand that market desire is what drives demand, you may be making the mistake of believing that demand is created by your desire to sell certain services.  This video gives you a few ideas on how you can align your services with market desire and make it easier to sell your services.

Marketing Delusion No. 3 – Prospects Will Become Clients Without the Information They Need To Buy

 It’s a mistake to go out in the market and attempt to sell your services without giving your target market the information that they need to buy. Being knowledgeable about your services doesn’t mean that your potentials clients are also. Learn more about how to give your prospect the information they need to buy your services.

Marketing Delusion No. 4 – I Can Win New Clients Without Preparing Professional Marketing Materials

Don’t go out in the market to sell your services without first preparing professional  web content and professional marketing materials.  If you’re not prepared, you’re going to look like an amateur and spend a lot of time apologizing rather than selling. Watch this video to learn about the mistakes you might be making with your marketing materials.

Marketing Delusion No. 5 – Providing Outstanding Services Is Enough To Land You the Clients You Want

We all believe that our services are so great that that, in itself, should be enough to bring in all the clients we need.  This video will tell you why this is not true and why it’s a strategic mistake to believe this.

Marketing Delusion No.6 – My Target Market Should Recognize How Superior My Services Are

Marketing Delusion No 7 – EVERYONE Is My Target Market, I Don’t Need to Define a Target Market

Marketing Delusion No 8 – Prospects Will Become Clients When They Don’t Understand My Services

Marketing Delusion No. 9 – Marketing Occasionally and Randomly Brings The Clients My Business Needs

Marketing Delusion No. 10 – Prospects Will Throw Money At Me and Demand to Buy My Services

Marketing Delusion No. 11 – Marketing Does Not Take Patience, I Can Expect Overnight Results

Marketing Delusion No. 12 – If I Occasionally Market a Little, I Should Get Huge Results