Web Site “Core Pages” Package
What Is the Web Site “Core Pages” Package?
The Web Site “Core Pages” Package includes the three web pages that provide the primary information for prospects considering buying your service. Our web content writers write these three pages for your site:
- Who We Work With page, describing your target market
- How We Work page, describing how you conduct your business
- A single Service page, describing a service that you offer
Content writers know that without the information on these three pages, your target market cannot learn enough about your business to feel any desire to call you, to send you an email, or to buy. You might think that you can skimp on this information and simply exhort prospects to call you, and they will. Fat chance! What would their motivation be? They don’t know enough about you to have any desire to contact you.
Why Would You Choose the Web Site “Core Pages” Package?
These three pages are the “meat” of the information you present about your business on the web. Web content writers need to get these pages right to have any chance of attracting your targeted clients. You may be short on time or budget, but feel some angst about not getting a web site working for your business. This web site package provides a fast, simple and profound way to get this critical content RIGHT and RIGHT NOW! Your content writers attract your target market.
Without a Web Site, Your Business Does Not Exist for Your Target Market
If you have no web site, your business does not even exist—at least in the minds of your intended clients. There’s no way around this fact. In today’s world, a business without a web site is not even in business. How can prospects find you? How do you provide them with the information they need to know to seriously consider buying your services?
Lightweight “Fluff” Sites Do Nothing For Your Business
How many sites have you visited where—even after you have read everything—the content writers have not supplied nearly enough information for you to seriously consider buying or to take any other action? My guesstimate would be that on perhaps as high as 80-85% of sites, the web content writers have provided only a few paragraphs on each page. Worse yet, those few paragraphs have no substance. They might have buzz words or vague information and urge you to call or contact them. Why on earth would you contact them when they’ve evaded their duty to inform you first? You wouldn’t feel confident about talking to them or trust that it would be a valuable use of your time.
When There’s Not Enough Content—Effective Content—Your Business Looks Amateurish
Think about it. When you see a site without significant content, don’t you feel disappointed and click off the site immediately? You’re looking for a solution to your problem and the web content providers have wasted your time and failed to answer your question, “Can this business solve my problem?” Don’t you mentally “slot” those businesses in with incompetent businesses? After your experience, when that business name shows up in an Internet search, don’t you avoid ever visiting the site again…and isn’t that a permanent decision for you? Haven’t the content writers done the business a disservice?
A Poor Web Presence Is Worse Than No Presence
Having a web site that is outdated, badly written, or not professional can do your business more harm than having no site at all. To your target market, you won’t look like you can do the job, and you won’t compare well with your competitors. If you’re always apologizing for your poor site, you won’t give an impression of competence. If your prospects are comparing several potential providers to buy the service you sell, you won’t even receive serious consideration. It’s time to look for web content writers.
Why These Three Pages?
Once you have these three pages written, you have robustly defined your market, described how you do business, and provided the details of your service. You have the core content for a solid and effective web presence. You will be taken seriously as a contender for your prospects’ business. Your content writers have made the main aspects of your business crystal clear to your intended market. You can feel proud of your web presence, without spending months on it.
Some Reasons You Might Start With Just These Three Pages
You might be wondering why you’d start with just these three pages on your web site. Good question. Basically, the answer is strategic. With these three pages, you can have a web site that will attract your target market to your site—and you can have it rather quickly. You’ve got the essentials covered for a business web presence. Your web content writers can get your site functional quickly.
You Can Have An Effective Web Site Quickly—and Your Content Writers Can “Build Out” the Remaining Pages Later As You Have Time
If you’ve ever worked on a business web site, you know that it can consume massive amounts of your time to do the whole project at one time. Even with help, it can feel like a monster that you cannot conquer dragging on and on and on and on. It seems like it should take you a month or less, but can easily take six months, nine months, or even a year or more.
It’s simply the nature of the project. Your web content writers must precisely put into words your entire business and to do it in a way that gets your target market wanting to work with you. Start with these three core pages and add the other pages as you have time. This is an excellent way to avoid the problem of the everlasting web site project—with perpetual interaction with content writers.
You Can Quickly Have a Small Working Site, and Wait Until You Have The Budget To Add the Rest of the Pages
We small business owners have to budget our money efficiently and effectively. Starting with these three pages is a way you can cut the web site project down into smaller, more manageable financial “bites”. You don’t have to have a bucket of money to get great web content working for you 24/7. Your web content writers can provide a working web site quickly.
These Are the Three Pages Where Professional Marketing Writing Will Most Benefit Your Business
If you don’t have a lot to spend, this is the place to apply your web content budget. Get professional web content writers helping you here, and it will pay off in new business. You’re probably not a marketing writer. You probably provide other types of professional services. You may even be a halfway decent writer, but these three pages are critical to your web site’s success in attracting the clients you want. Don’t skimp on the cost of professional content writeers.
You Want a Robert Middleton Style Web Site, But Need to Start Small
You’re a big Robert Middleton fan and you want a site like he describes in his Web Site Tool Kit. You’ve got some sort of pressing need and you want high quality content. However, you want your site now and you need to start with a small budget and short time frame. The “Core Pages” package is the perfect solution to that problem. Hire expert web content writers.
How The Web Site “Core Pages” Package Works
First You Buy the Service
If you still have questions and you’d like me to call you back, you can request me to contact you by using the contact form below. Once we’ve spoken and you’re ready to start, you pay for the service, and the process starts immediately. Here’s what you could expect from your content writers after making that choice.
Step One—You Receive the Template to Write the “Who We Work With” Page
You immediately receive by email the content writers template for the first page of your site. This MSWord template is built specifically on the information Robert Middleton describes in his Web Site Tool Kit for that page—but the template is designed to elicit much deeper and more in-depth information than Robert describes. You get complete instructions about what information to provide your web content writers.
You don’t have to be a good writer nor do you have to have skills at marketing writing. Using the template, you will be answering thought provoking questions to help you come up with deeply detailed information for your content writers. There are also areas in the template where you can copy and paste existing content from your current marketing materials or web site.You can simply do a “brain dump” into the template, giving information about who you want your web site to attract.
This effort can be a great exercise in helping you both clarify and upgrade your target market. Of course, the more information you give and the more specific you can be about who you want to attract, the better results your web content providers you will get for you in attracting exactly those clients.
You take all that information, and using explicit directions, write up the first draft of this web page. You send it to me to review before our phone session. We schedule an appointment time for our first session.
Step Two—We Have Our First Phone Session (90 Minutes)
We spend an hour and a half on the phone working on this draft. This is a process of discovery where we delve deeply into your intended target market. You don’t have to have the skills of content writers. Together, we explore profitability, competitors, your preferences, your strengths, and the ease of closing a sale to the intended market. We do “reality testing” on any aspects that are “fuzzy” or too generic. You get clarity on such issues as:
- Who are ideal clients for you?
- What market will consider your background a “deal closer”?
- Which target market would allow you to play to your strengths?
- What do you do to position your business to capture a specific market?
- In what market would you avoid massive competition, yet it would still be broad and deep enough to be lucrative?
- What target do you have intimate and extensive knowledge of and expertise in working with?
- Who do you most enjoy working with?
- Who do you get the best results working with?
- How does this target market fit into your overall business strategy?
This session is provocative, revealing and inspirational. Since it is a process where I interview, coach, and question you, you can “free associate” to get your answers. It’s common for clients to both uncover and discover market segments that they hadn’t seriously considered before. Your web content writers will capture all this in written form.
As you closely articulate your market—in “bits and pieces” of dialog—I type furiously into the Who We Work With document to record the revelations and capture the concepts. I toss off possibilities for you to consider, and we have an animated back and forth. We tweak these ideas to your satisfaction. You don’t have to worry about getting any of this down on paper. I’m your “team” of web content writers. That’s my job.We’re also recording the call.
After the call, I send you the following:
- The unedited notes from the call
- The MP3 of the call
Step Three—I Write My First Draft
When we’re finished with this process, your content writers take all that content and craft, massage and manipulate it until it describes your ideal target market. This typically takes about three hours time.
- Once finished, I send you the following:
- Completed draft for you to review
- Change Request Form—You make a written list of any and all items you want to discuss for potential change.
- We schedule our next appointment.
Step Four—We Have Our Next Phone Session On the Who We Work With Page (One Hour)
This session lasts an hour, and we work our way through any changes you want to consider. I suggest language, concepts and strategic ideas. We go back and forth until we agree that the words and ideas are exactly what you want. Again, during this process, I’m typing and recording your final choices. It’s like working with a team of web content writers.
After the call, I send you the following:
- The unedited notes from the call
- The MP3 of the call
Step Five—Our Content Writers Finalize Your Who We Work With Page
While I am working to finalize your copy for the Who We Work With page, it’s time for you to start working on the content for the How We Work page.
- I send you the template for the How We Work page and you start on it.
- Once our content writers have finished your final Who We Work With page, I send it to you.
Step Six—We Go Through the Same Process With the How We Work Page
We go through exactly the same process with this second page.
- I send you the web content writers template.
- You dump content into the template, answer the questions, and create a first draft.
- You send that to me and we schedule an appointment to discuss your materials.
In this 90 minute session, I am questioning, interviewing and typing—preparing the notes for the content writers. The session is recorded. We discuss the following:
- What is the information about how you work that would compel your target market to want to work with you?
- What do they need to know about your working style? How could they expect you to behave when you work with them?
- What results will they get from working with you?
- What values underpin your business? How do they impact your target market?
- How do you approach your work? What do you aim to accomplish with your clients?
- What is it like to work with you?
- What makes you and your business unique?
Then, I take all this content and our web content writers create the first draft of your How We Work page and send that to you for review.
- You review the content writers draft.
- We make our next appointment to discuss this page.
- You fill out the Change Request Form and send it to me with plenty of time for me to review it before the call.
During our second call (one hour) about this page, we go back and forth perfecting everything until you no longer have any concerns. It’s fascinating to hone in on the exact words and concepts that the client feels are most authentic, while keeping the marketing and strategic edge it needs. Your web content writers work your keywords into your copy.
After the call, I send you the following:
- The unedited notes from the call
- The MP3 of the call
- I send you the third content writers template so that you can start working on the content for your Service page.
- Meanwhile, I write the final draft of your How We Work page and send it to you.
Step Seven—We Go Through the Same Process With the Service (or Program) Page
In his Web Site Tool Kit, Robert describes two possible ways for content writers to write your Service page. I recommend the sales letter style. This is because I believe that the sales letter format gives your prospects all the information that they need to know to make a decision to buy—all in one place in a logical sequence. Also, providing this level of detail forces you to meticulously describe all aspects of your service for our web content writers to work with.
In writing this page, we go through exactly the same process.
- I send you the content writers template for the Service page.
- You put content into it, create a first draft and send it to me.
- We schedule our first phone session about this web page.
- During the phone session, (90 minutes) I’m typing and interviewing, just as on the previous sessions. The call is recorded. We discuss:
- What problems do you solve with this service?
- What is the prospect’s experience of their problems? How is their life impacted and what troubles them?
- What solution do you provide? What would their life be like with that solution? Once they have the solution you provide, how could prospects feel and what would they say about the experience?
- What benefits does your service or program provide? This is focused on the value that clients receive, and can be quite extensive.
- How does the service work? This includes every detail of the process. You tell every bit of information that prospects need to know to decide to buy from you.
- What testimonials do you have from previous clients? Have you any pictures of clients? Do you have audio or video files? How do these support your service offering?
- What bonuses are you providing, and what do you want to say about them?
- What is your Call To Action? What do you want prospects to do after reading your information?
- Do you want a contact form on your service or program page? If so, what should it say?
- After the call, I send you the following:
- The unedited notes from the call
- The MP3 of the call
- After this session, our web content writers spend about five hours writing the final draft. Note: This Service page is typically 5-7 typewritten pages long when the content writers finish. It is complex. It is detailed. It is complete. It’s the “heart” of your business. It takes a lot of work for web content writers to get this right. After all, this page is the whole point of your web site. It takes much longer than any other page on your site.
- When it’s finished, I send it to you.
- You again use the Change Request Form to detail out any items that you want the web content writers to change.
- You send me the form well in advance of our next call so I can prepare.
- We set up the phone appointment.
- During this final one hour phone session, we fine tune the words and concepts until we have exactly what you want for the description of your service.
- Our web content writers finalize the Service page and send it to you. Your web content is ready to go on your site. We’re done!
Here’s What You Get In the Web Site “Core Pages” Package
You Get This…
- Twenty-One Hours Of My Time, Divided In This Way
- Seven and a half hours in phone sessions
- Interviewing
- Coaching
- Strategizing
- Co-writing
- Thirteen and a half hours writing and editing (draft and final) by web content writers
- Note: This division is approximate and will depend entirely on the needs and preference of the client. If the job requires more than twenty-one hours, additional time charged on an hourly basis for content writers. This would be a rare situation.
- Seven and a half hours in phone sessions
- Complete Content for the Three Core Pages of a Robert Middleton Style Web Site—When we are finished, you will have complete content for these “Core” pages of your web site.
- Who We Work With
- How We Work
- A single Service or Program page (sales page style)
- A Template for Each of These Three Pages—The templates are based on the ideas Robert Middleton describes (for content writers) about these three pages in his Web Site Tool Kit. However, my web content writers templates are designed to elicit more complete and comprehensive information for these three pages.
- Notes (unedited) From All Phone Sessions—While we work on the phone, I am taking notes and jotting ideas, crafting concepts and “trying out” marketing approaches. When the call is finished, I send these (unedited) notes to you.
- MP3′s of All Phone Sessions—Our phone sessions are recorded. I send the MP3′s to you after each call.
Plus, You Also Get This…
- Strategic Coaching—Inevitably, in the process of working on these three pages, many questions on strategy arise. Working through strategic issues can have a huge impact on the content of these three pages. Likewise, the content of these pages will necessarily evolve your strategy.
- Partnership In Creating Content—It can be a very isolating experience to work on web content by yourself. With this service, you get to have someone (content writers and a coach) “in your corner”, constantly encouraging you, and helping you accurately describe the specifics of your business. Rather than working by yourself, you’re collaborating with a marketing expert, and experienced web content writers.
- “Reality Testing”—You have a marketing professional to run your ideas by and to get honest and valuable feedback from. You don’t have to guess.
- Accountability—Working with an efficient coach, you have someone to be accountable to who will keep you moving forward with your project.
- Robert Middleton Action Plan Marketing Coach—I’m a certified Action Plan Marketing Coach, so you get more than just a writer and web content. You get web content that implements the concepts Robert has spent a career developing and teaching.
Get Started Now!
If you’re specifically looking for web content writers for a Robert Middleton style web site—designed to attract clients, sales and revenue—you’re in the right place. This web site writing system has been put together to keep your costs down, not distract you from your revenue generating activities, and maximize your results.
Decades of research, expertise and marketing experience are embedded in these templates. You’re not just getting content writers. Combine that with decades of marketing writing expertise and it’s a potent combination. The best part is that you’re going to spend less—time and money—and get the best results from our web content writers.
The next step is to contact us, discuss your project, and get started. Our web content writers have been described as “wicked fast” and (depending on backlog of booked projects) have extremely fast turnaround time once we start your work.
Our content writers stay in touch with you. You don’t have to worry about how long it will take or when you can reasonably expect your writing to be finished. We pride ourself on keeping you “in the loop” on that. We’re not overnight, but we are fast.
Where to Next?
From here, you can explore each of WOW Factor Writing’s different services or go on to the About Suzi page to learn about the background, experience and training that qualifies me to deliver these services.
Click here to learn more about my Strategic Foundation service…
Click here to learn more about my Precision Target Market service…
Click here to learn more about my Knock Out Elevator Speech service…
Click here to learn more about my Whiz Bang One Sheet service…
Click here to learn more about my Stellar Selling Single Web Page service…
Click here to learn more about my Web Site Tool Kit Package…
Click here to learn more about my Crazy Fast Books service…
Interested In the “Core Pages” Web Site Writing Package?
Pick Up That Phone and Call, Or Fill In the Short Form Below!
If you’d like to talk about your “Core Pages” Web Site Writing needs, or if you have questions, you can either click the Contact Us button or fill out the form below and we’ll connect with you to set up a time to talk.