Knock Out Elevator Speech
Does Your Elevator Speech Produce Only Boredom?
When you’re asked to do a two minute description of your business, do you WOW, or do you bore? Does it land with a thud, or do you get interest, responses, questions, and inquiries for more information? Is your description totally unmemorable, or do your listeners sit up and take notice?
Is This What Happens When You Give Your Elevator Speech?
Your elevator speech is a failure if, after you’re done, this is what happen:
- No one comes up to you to engage in conversation or to ask for more information.
- People you connect with while networking, don’t ask for your card showing interest and curiosity.
- After you give your elevator speech, no one comes up to you asking questions or making interested comments.
- You don’t get interested people coming to you asking how they could learn more about what you do.
If these are the kinds of responses you get with your elevator speeches, you’re wasting your time giving them. You need to work on your "speech" until it WOWs! and brings business to you.
Most business owners have some embarrassment talking about what they do because they don’t have an effective way to describe it. Even extremely accomplished business people may struggle with a form of false modesty.
How Can You Make An Audience Sit Up and Take Notice?
They Definitely Will Not Buy If You Do Not Get Their Attention
What’s involved in making sure that your business introduction stands out, gets noticed and attracts prospects? It’s all in the construction of your elevator speech so that the right prospects can "see themselves" in what you say. They "get" that your business is about them and their problems, and you help them envision themselves having the results you provide.
There is a definite science to the construction of your elevator speech. There is artistry in your delivery of it. If you’re not getting the attention that your business deserves when you network, this Stand Out Elevator Speech service might be for you.
This Is For You If…
If you’re sure that you need to do a better job of introducing your business at networking events, this service is for you. Here are some of the criteria you can explore to see if you are ready for this service:
- You’re frustrated at your lack of results from networking.
- You welcome the opportunity to role play your elevator speech with a marketing coach and get feedback on your delivery.
- You know your elevator speech doesn’t bring you prospects, inquiries or contacts.
- You’re willing to commit to a month of concentrated networking.
- You will practice, practice, practice your elevator speech with as many people as possible in as many networking events as possible.
- You’re ready to evolve your elevator speech by trial and adjustment, observing what works and what doesn’t.
- You’ve already developed some effective networking skills and you aren’t afraid to connect with other networkers.
- You know that you can have much better results from networking and recognize that an effective elevator speech is the "missing piece".
Here’s How the Knock Out Elevator Speech Service Works
First You Buy the Service
If you still have questions and you’d like me to call you back, you can request me to contact you by using the contact form below. Once we’ve spoken and you’re ready to start, you pay for the service, and the process starts immediately. This is how it is delivered.
Step One—You Receive the Elevator Speech Tool to Start Working On Your Elevator Speech
As soon as you buy the service, you receive the Elevator Speech tool by email. Note: This tool is based on Robert Middleton’s Audio Logo concepts, but has been evolved a notch or two. You immediately start working on the wording for your elevator speech. You spend a few hours with this tool coming up with a variety of possibilities.
Once you’re satisfied that you have a workable elevator speech, we do the following:
- We set up the first appointment.
- You send me the work you’ve prepared—well in advance of our call (so I can be ready for our work together).
- I review the work you send (approximately 15 minutes).
Step Two—We Have Our First Conversation By Phone (90 minutes)
We have our first elevator speech coaching session by phone. This is a 90 minute call. On this call, we fine tune the language you’ve come up with. We work on words that feel natural for you to use, and not contrived. This session involves a lot of practice, practice, practice on your part. We repeatedly role play my being an inquiring prospect and you giving the elevator speech in response. We explore any difficulties you have and help you overcome them. Our objective is an elevator speech that feels 100% authentic for you to give that gets attention and interest from targeted prospects.
This is the structure that we will follow:
- We explore exactly how to describe your target market and their problems succinctly and effectively. When they hear who you work with, you want prospects thinking, "That’s me!" and "That’s my problem!"
- We explain the solutions you provide—the results your prospects could get if they become clients—their ultimate outcome. This needs to be something that they consider intensely desirable and ideally suited to your target market. It must awaken interest and desire in your prospect.
- Then, we work on a series of succinct success stories. These are stories told in 3-4 lines that illustrate some of the successes you’ve helped clients (like your prospects) get. You prepare a "library" of these stories in advance, so that you can, on a moment’s notice, select the story that best fits any audience you’re speaking to.
By the end of this first session, you have a solid first draft of an elevator speech for your business. You agree to attend some networking events and practice your elevator speech as many times as possible before our next call. You commit to specific networking events.
- We set up our next appointment for after your networking events.
- After the call, I send you the following:
- The unedited notes from the call
- The MP3 of the call
- A record of your networking commitments
- A Networking and Elevator Speech Report form you will use to report your networking activities and results before our next call
Step Three—You Attend Networking Events and Practice Your Elevator Speech
You make a point of attending numerous networking events and practicing your elevator speech as much as possible. You pay attention to areas of success and areas of discomfort. You see what feels natural and comfortable to say, and recognize what does not. More than anything, you take note of those words and concepts that get attention and elicit contact and requests for more information. You "push yourself" to practice this repeatedly. Before our next session, you send me the following items, which I review (approximately 15 minutes):
- An updated version of your Elevator Speech once you’ve practiced it at networking events
- Your Networking and Elevator Speech Report
Step Four—We Have Our Next Phone Session (One Hour)
We have our next phone coaching call. This lasts an hour. You report your discoveries, successes and flubs. Again, using role play, we revisit and redo any ineffective parts of your elevator speech. By again role playing, it’s easy to see where your discomforts lie and to fix that problem in the moment. At the end of this call, you make the same commitment: to network as much as you can before our next call and to practice, practice, practice. We agree on specific networking commitments.
- We set up our next appointment for after your networking events.
- After the call, I send you the following:
- The unedited notes from the call
- The MP3 of the call
- A record of your networking commitments
- A Networking and Elevator Speech Report form you can use to report your networking activities and results before our next call
Step Five—You Network and Practice Your Elevator Speech As Many Times as You Can
You do your networking practice. By this time, you’ll definitely see a difference in the responses you are getting. If you’ve been practicing as you agreed to do, you’ll notice that you’re getting these kinds of results:
- Prospects ask for your business card or for more information about your business, or ask interested questions of you.
- Networking becomes a whole new experience. You’ll be getting a lot better results. You’ll feel confident. You look forward to networking.
- You’ll get interested prospects and won’t have to work so hard for that initial interest.
- Networking as a strategy becomes a very effective method of marketing your business.
Before our next session, you send me the following, and I review them (approximately 15 minutes):
- An updated version of your Elevator Speech once you’ve practiced it at networking events
- Your Networking and Elevator Speech Report.
Step Six—We Have Our Last Call (30 Minutes)
We have our last Elevator Speech call. This call lasts 30 minutes. You report your successes and we fine tune anything that doesn’t yet feel exactly right. We continue the role play and practice. We smooth out any "rough edges" and answer any lingering questions.
After the call, I send you the following:
- The unedited notes from the call
- The MP3 of the call
- A record of your networking commitments
Here’s What You Get In the Knock Out Elevator Speech Service
When you buy this service, you get an effective elevator speech and coaching on effective networking. One of the biggest benefits you get is confidence about what you say to introduce your business. You know that you can stand up and talk about what you do in language that is specifically targeted to your market and that will interest and intrigue and attract them. You can expect to regularly have prospects ask for more information or to get your business card. Networking becomes a valuable use of your time because you get interested prospects every time you go to an event.
You Get This…
Here’s a summary of what you get in this service:
- Four Hours Hours of My Time Divided In this Way"
- Three Hours of Elevator Speech Role Play and Coaching By Telephone—You get three hours of phone coaching on your elevator speech. Using a combination of coaching, exploration, and role play, you get concentrated practice in giving your elevator speech. We fine tune what feels authentic and comfortable to say and what will get the interest and attention of your target market. The sessions are broken into:
- A 90 minute session
- A one-hour session
- A half hour session
- Forty Five Minutes of My Time In Preparation—As we perfect your elevator speech and get you out networking, you will send me the latest version of your elevator speech and Networking and Elevator Speech Report. I analyze these documents in preparation for our calls.
- Three Hours of Elevator Speech Role Play and Coaching By Telephone—You get three hours of phone coaching on your elevator speech. Using a combination of coaching, exploration, and role play, you get concentrated practice in giving your elevator speech. We fine tune what feels authentic and comfortable to say and what will get the interest and attention of your target market. The sessions are broken into:
- Elevator Speech Writing Tool—This tool is built on Robert Middleton’s Audio Logo format, but is more in depth.
- An Effective and Authentic Elevator Speech—You end up with an elevator speech that you can give with confidence. You are comfortable giving your business introduction, and it attracts the attention and interest of your target market.
- Networking and Elevator Speech Reports—I provide you a format to analyze and report your networking results and your successes and failures with your evolving elevator speech.
- Notes (Unedited) From All Three Sessions—While we work, I am taking notes and jotting down ideas for you to work up. When the session completes, I send these notes to you.
- MP3′s Of All Three Sessions—We record our sessions and I send you the MP3′s after each of the three sessions.
Plus, You Also Get This…
- "Field Practice" in Giving Your Elevator Speech—Between our sessions you commit to attend as many networking events as possible and to practice your elevator speech as many times as you can. You observe what works, what feels comfortable, what feels authentic, and what brings you positive responses. You bring that information to our next session and we see what might improve your presentation.
- Networking Coaching—In the process of the elevator speech coaching, we also uncover any difficulties you have when you network and explore strategies to overcome them.
- Accountability—You have someone to report to about your progress, successes, failures and problems as you practice delivering your elevator speech in between sessions. You’re not just doing this on your own with no feedback.
- Repeated Role Play Practice—You get coaching on your role play and understand why something works or does not work. You repeat this so many times that you get over any discomfort and embarrassment.
I’m a Toastmaster Too!
Five Years Experience Speaking and Critiquing Speeches
I’m also a Toastmaster (one of the greatest organizations in the world). I’ve spent five years in Toastmasters and you’ll get all the benefit of those years of critiquing spoken speech.
It’s an interesting challenge to come up with a compelling message and a confident comfortable delivery, but it is well within the reach of any business person.
Where to Next?
From here, you can explore each of WOW Factor Writing’s different services or go on to the About Suzi page to learn about the background, experience and training that qualifies me to deliver these services.
Click here to learn more about my Strategic Foundation service…
Click here to learn more about my Precision Target Market service…
Click here to learn more about my Whiz Bang One Sheet service…
Click here to learn more about my "Stellar Sales" Single Web Page service…
Click here to learn more about my Web Site "Core Pages" Package…
Click here to learn more about my Web Site Tool Kit Package…
Click here to learn more about my Crazy Fast Books service…
Interested In the Knock Out Elevator Speech Service?
Pick Up That Phone and Call, Or Fill In the Short Form Below!
If you’d like to talk about your Knock Out Elevator Speech service needs, or if you have questions, you can either click the Contact Us button or fill out the form below and we’ll connect with you to set up a time to talk.
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