When It Comes to Writing Services, We’re Different!

Just Writing Is Not Enough…

If you want effective writing that is powerfully attractive to your target market…and I’m sure you do, just writing is not enough. Any writer can take your first draft and turn it into a fairly serviceable piece of writing. What’s often missing though is the essence of what you do, the heart and passion of your work. Without this, your business writing will not produce the financial results you desire.

This Is What I’ve Found…

To get the really effective writing your business deserves, a writing/coaching combination is what is required to turn your prose into magnetically attractive copy. Most business owners simply are not able to dig deeply enough to pour out onto the page their heartfelt business philosophy, values and depth of experience. They cannot define their target market so that it is clear and irresistible to ideal clients, and also profitable for their business. They have a hard time "packaging" their hard won expertise, and are too modest to claim the ways they provide the perfect solution for their prospects’ problems.

Just Writing and Coaching Is Not Enough Either…

Your best results require that strategy must be a part of the writing/coaching discussion. Too many great service businesses get "pretty" writing that doesn’t do anything for their business. You need to have a strategic basis for what you write about your business. What is your objective and how does your strategy support that objective? After that, the writing must fully develop and present that strategy in such a way that your target market is drawn to what you say.

There Must Be A Strategic Foundation

The most effecient and effective method of writing your business materials is to fully develop a strategy and to use the writing process to develop and support that strategy. On top of that, there are often great gains from small changes. Sometimes it only takes a small tweak to make a big difference. For instance, clients might be hoping to win a target market that is more a fantasy than a real group of people. You might have a more profitable market by making some changes in your offering or the niche you want to address. These are the types of strategic discussions that should be the foundation of your business writing.

Here’s What WOW Factor Writing Does That’s Different

You Need All Of This For Your Writing To Be Most Effective

We believe that the best writing is a result of the combination of strategic planning, marketing coaching, and excellent writing services. These three services are intertwined during all our work together. I’ve spent years doing writing for Fortune 100 companies. Writing is the easy part. After my corporate writing career, I spent several years as a success coach for a major motivational company. What I found on returning to writing was that the coaching inevitably crept into my writing work with clients and that coaching made the writing product better, and clients got better results.

I have often found that writing clients came to me with no strategy underlying their need for writing. They had unclear concepts, no long range vision, and often were unsure about direction or long term plans. I also found that most small business owners did not have a resource for this type of strategic interaction. Strategic planning for small service businesses is a specialty of my coaching. As I put these three concepts together, it became WOW Factor Writing…because WOW is what my clients often say to me.

What This Service Does That No Other Service Does

When you buy writing services from other writers, you will receive only writing. You can also buy strategic planning or marketing coaching from a coach or consultant. However, no other company can provide you with all that in one place, with equal expertise. We are focused strictly on marketing your service business and attracting for you the flow of profitable clients that you need to thrive.

We also provide a collaborative process that supports you as we work together. It’s actually fun and EXCITING. My clients get thrilled at all the new ideas, and their vision of possibility for their business expands exponentially. That’s not all though, we bring these expanded visions into the realm of reality. You’re not just left out there alone trying to make it happen for yourself.

You Draft It, I Craft It, We Fine Tune It Together

 I use a unique technique to work the coaching and strategic planning in with the writing. You draft it. I polish it up into a close to finished piece. Then, we work together over the phone, using an interview to fine tune the content so that it represents your business accurately. During these interviews, we delve into exactly what you want from your business, and the results you expect to get. We explore strategy and make sure that your written materials can deliver your strategy.

Here’s What You Get

You Get Marketing Writing

You get excellent writing from a professional writer with years of marketing writing expertise. The best part is that I’m also a Robert Middleton certified Action Plan Marketing Coach. During my year of training with Robert, he personally coached me on delivering "Robert Middleton Style" written materials. I can often hear Robert’s voice in my head as I write.

If you’re not familiar with Robert Middleton, he is the expert marketing guru for all small service businesses. He’s spent decades creating his very effective marketing methods—and they work. Those methods are what I  deliver to you.

You Get Marketing Coaching

Along with Robert-Middleton-style written business materials, you get marketing coaching from a Certified Action Plan Marketing Coach. We could discuss any aspect of your marketing plan as you desire. I can promise you that what we will do is work out marketing that fits you and your personality—and doesn’t require you to do things that you don’t like doing and won’t follow through on. We create marketing that "plays to" your strengths. Ideally, we create marketing that meshes so completely with your own personal style that it doesn’t feel like work to you. It’s "stuff" you’d do anyway.

You Get Strategic Planning

As we work on the writing, strategic planning is a natural part of the process. In fact, it is the foundation. Through the act of writing together (which we do when we jointly edit your writing), your best strategies and potential strategies are revealed. You’ll be amazed to discover that, through this co-writing process, some things that you did not know or admit to will suddenly become obvious. You’ll realize things like, "This is not the right target market.", "This is not a profitable target market.", or "Another offering would be easier to sell…and for more money."

I can’t necessarily explain to you how this process works. What I can tell you though is that the synergy that is created working this way produces insights and discoveries that you would not have had on your own. This methodology consistently produces such results for my clients, so you can count on it happening for you too.

That’s Not All That’s Different About This Service…

You Get Even More

This unique combination of marketing services is not all you get when you work with me. That’s only the beginning. In addition, you can expect to get the following additional benefits.

• We help you clarify and refine your niche and to carve out a unique niche that will be both profitable and enjoyable for you to serve. 
• Whatever you want to accomplish with your small service business, we help you figure out how to position your business to get there. If your ideas are great but a little unrealistic or unclear, we bring you to crystal clarity and rock solid planning.
• You get massively increased confidence when talking about your business. Since you’re so clear on what you do and what your value is to your clients, it becomes easy to describe your business and the benefits that prospects could expect if they choose to become clients.
• You get synergistic brainstorming sessions with a marketing and strategic pro. Whether you’re looking to increase business revenue, or want to work on that elusive life balance, we can set you on the path.
• You also receive in-depth exploration of the market you seek and the language that entices those prospects to buy your services.
• As we work together, we evolve your business ideas, and come up with new services, new combinations of services, and product ideas. We weave these new ideas into your strategy and your marketing materials.
• Always, always we will explore—if you so choose—any passive income possibilities.

Seven Key Benefits of Working with WOW Factor Writing

Let’s summarize the key benefits of working with WOW Factor Writing for your professionally written marketing materials.

Benefit #1: Your Bottom Line Is Our #1 Priority

Throughout the writing process, I will always stay focused on your bottom line and help you keep that same focus. If ideas get too "iffy", I’ll bring our work back down to reality. "High Flown" ideas are wonderful. They’re the best, but if they’re not profitable for your business, let’s rein that in and direct that energy into revenue-producing action. We’ll have fun with our great ideas, but you must make money from them to stay in business. 

Benefit #2: You Don’t Get Only Professional Writing, You Also Get Marketing Coaching and Strategic Planning

You have the benefit of a professional writer/marketing coach—well grounded in marketing—to polish your writing. Your business materials are written in plain English with easy to understand information. Your ideal clients easily recognize themselves in the writing and are attracted to your offerings, when they understand that you can solve their problems.

Not only do you get excellent writing, but that writing also strategically positions your business to produce the results you desire. In the process of writing, we refine your niche, define your offerings, and explore business potential. The writing is cohesive, strategic, and effective. You get results measured in clients and revenue.

You have a partner and collaborator throughout the writing process. You are freed from the isolation of working alone. You enjoy the synergy of jointly fine tuning and brainstorming your written business information.

Benefit #3: You Get "Crazy Fast" Results

I’ve been told that my writing is "crazy fast", and I pride myself on getting the writing done as quickly as practical. You will have final product MUCH faster working with me than struggling to do it on your own. Additionally, throughout the writing process, I stay in touch with my clients and make sure we’re working as a team.

Benefit #4: We Precisely Target YOUR Market

We work together intensely to identify and describe your target market. There’s no generic verbiage, but instead your precise target market easily recognizes that you help people like them. They understand that YOU can solve their problems.

Benefit #5: Your Writing Authentically Represents Your Business

Your materials are an authentic representation of your “voice” and not an embarrassing hype filled jumble of ideas. Your writing will be attractively conversational and comfortable to read or speak. It is plain English, with information presented so that your ideal target market finds it easy to understand.and digest. We convey your true business value—with conviction, passion, and confidence.

Benefit #6: It is Easier and More Fun

You are freed from the pain of working alone trying to figure out what to write and how to employ sound marketing techniques. You are guided with structured, simple, easy to use formats and proven techniques. Each writing job is unique, but you’ll clearly know what information to provide for successful business materials.

Benefit #7: You Get Robert Middleton Action Plan Marketing Expertise

All my business writing employs Robert Middleton’s Action Plan Marketing principles and is designed to attract exactly your target market. Robert has spent decades perfecting his marketing techniques and principles. I am one of a handful of certified Action Plan Marketing coaches and spent a year training intensely with Robert. We’ve spent hours with him tutoring me over the phone on marketing writing. I’ve learned to deliver all his materials and you can be assured it is up to his quality standards.

Delighted Clients—My Primary Goal

I “get my kicks” by having totally delighted clients singing my praises. Money is great, but I’m not in this ONLY for money. I get charged up by bringing clients to the point of excitement where they are completely thrilled with the words that describe their business. Finding the words that bring them to this state enables them  to go out into the business world with pride and confidence.

Where to Next?

Now that you have the overview of WOW Factor Writing, go to the Services page to  learn about the different services we offer that combine Marketing Writing, Marketing Coaching and Stategic Planning for the small service business.