Wow Factor Writing

1157-Bring The Business To You – How To Get Targeted Prospects To Respond When You Sell Your Services

suzi — Tue, 08 Nov 2011 01:00:00 +0000

To read the full article, click this link…Let’s look at the concepts of targeted marketing and non-targeted marketing. For our purposes here, we’ll define targeted marketing as those marketing efforts that are precisely aimed at the population that needs and wants services like yours. Non-targeted marketing means marketing to a broad population that may or may not need your services, in the hopes that you’ll accidentally get some business. From the definition alone, it is clear that you want to do targeted marketing rather than non-targeted. To read the full article, click this link…

1156-Marketing Writing – You Have To Show Your Prospects How Your Business Works

suzi — Mon, 07 Nov 2011 01:00:59 +0000

To read the full article, click this link…When you’re selling your services, you must show your prospects how your business works. Before they will be willing to hire you, they must understand what you do, and how you do it. Most importantly, they must fully comprehend the benefits they can expect to get. What this means is that they need the full details of the client experience they will have. You must describe and illustrate exactly how your business works – for the client. Here are five questions you must fully answer in marketing writing to sell your services. To read the full article, click this link…

1154-Marketing Delusion No. 12 – If I Occasionally Market a Little, I Should Get Huge Results

suzi — Sun, 06 Nov 2011 01:00:20 +0000

To read the full article, click this link…This is a marketing delusion all business owners wish were true. Wouldn’t it be great to get huge results from marketing once in a while? Marketing does not work that way though, because familiarity with you and your business is critical to your target market choosing to buy your services. Developing that sense of familiarity among your prospects takes time and effort on your part. It also requires marketing consistency over time. Let’s take a look at why occasional marketing efforts cannot bring you huge results. To read the full article, click this link…

1155-How Writing a Website Can Transform Your Business and Improve Your Sales Presentation

suzi — Sat, 05 Nov 2011 01:00:35 +0000

To read the full article, click this link…The most interesting thing about doing website writing is watching how it inevitably transforms the business. It doesn’t seem like writing should have such transformative power, but it does. Something magical happens when you commit to a website writing project, and dedicate large blocks of time to the process. The results can often be as significant as a course-altering strategic planning session. Let’s look at the ways that doing website writing can transform your business. To read the full article, click this link…

1002-New Business Direction? Ten Motivations That Drive a Change In Your Business Direction

suzi — Fri, 04 Nov 2011 01:00:36 +0000

To read the full article, click this link…You’re working on a new business direction and you’re pretty excited about the way the development is happening. You’ve got great ideas, and things seem to be falling into place rather efficiently. Take a bit of time to examine your motivations. Once clear on them, it’s important to keep them in mind as you continue to develop a new business direction. Here are ten possible motivations for changing business direction. To read the full article, click this link…

986-Strategic Planning – Five Ideas on Defining a New Direction for Your Business

suzi — Thu, 03 Nov 2011 01:00:57 +0000

To read the full article, click this link…It’s an exciting time when you’re working on a new direction for your business. Your head is full of ideas and you’re bursting with energy. You’re full of excitement, inspiration, and motivation. It’s hard to think of anything else. Here are a few ideas about the process that can maximize your results. To read the full article, click this link…

1153-Marketing Delusion No. 11 – Marketing Does Not Take Patience, I Can Expect Overnight Results

suzi — Wed, 02 Nov 2011 01:00:14 +0000

To read the full article, click this link…A striking characteristic of marketing is that it is typically accompanied by the unrealistic expectation that we should get immediate results from every marketing activity. No matter what the marketing activity is – networking, publishing articles, public speaking – we think that we should immediately get new clients from everything we do. That would be great, if only it were true, but it is not the way that marketing works. To read the full article, click this link…

1061-Marketing – Know What Solution Your Target Market is Looking For, and Provide It

suzi — Tue, 01 Nov 2011 01:00:40 +0000

To read the full article, click this link….When you select a target market, it’s a mistake not to have any understanding of what solution that market is seeking. If your solution is not the recognized and preferred solution, you’ll spend all your marketing and sales efforts "chasing" and trying to convince prospects to buy from you. It will be hard to close sales, and the sales process will be a struggle. Here are a few ideas about ensuring that your solution is the one your target market seeks. To read the full article, click this link….

1000-Website Writing – How To Take Your Web Writing from Generic to Targeted

suzi — Mon, 31 Oct 2011 01:00:16 +0000

To read the full article, click this link…Typically, the biggest problem with most website writing is that it is too generic. It is not targeted to a specific enough market. When your website is discovered by ideal prospects, do they identify with your content and feel like what you’ve written is directed at them? Most websites make the mistake of aiming at some version of "everybody" rather than carving out a specific market and the unique problems they solve. To read the full article, click this link…

775-Strategic Planning – It’s Hard to Execute Strategy in Everyday Business Life – What To Do About That

suzi — Sun, 30 Oct 2011 01:00:46 +0000

To read the full article, click this link…So you have put together a detailed strategic plan for your business. You know what you want to accomplish. You’ve got clear objectives. You’re all "fired up" and ready to execute. Then, you’re hit with the day-to-day operations of your business, the problems and issues. How do you keep your business strategic plan from being "wiped out" by your everyday business? This is one of the most problematic areas of running a business strategically. What is the answer? Here are a few ideas for you to consider. To read the full article, click this link…