To read the full article, click this link…If you are new to marketing your services, you may not have a clear idea of the basic requirements to succeed. You’ve started your service business, and might feel a little intimidated by the ebb and flow of business. This is not unusual, but often is unnecessary. There are some basics that every service business owner needs to understand before they start to market their services. This is what you need to know. To read the full article, click this link…

To read the full article, click this link…How easy it is to suffer with this marketing delusion. I certainly have. Doesn’t it seem that our prospects should become so excited about our services that they throw money at us and demand to become clients? It’s probably not stretching the truth to say that anyone who has ever sold their services has suffered from this delusion at one time or another. We’re thinking, "Isn’t it enough to get trained and become proficient at delivering our services? We have to market our business as well?" Yes, to get a thriving practice, you must market. If you (at least sometimes) suffer from this delusion, here are the reasons why it is a delusion. To read the full article, click this link…

To read the full article, click this link…When you’re working on putting together your marketing materials, think about the concept of capturing your market. Be realistic. If your market is huge, with many competitors, you’re unlikely to capture the whole market. Even if you could, you’d be unable to service it professionally, and you’d have no quality of life. Instead, when you think of capturing your market, think of winning as clients that specific niche you choose to carve out of the larger market. What subset do you want to capture? Here are some ideas you might consider in that pursuit. To read the full article, click this link…

To read the full article, click this link…Crying needs are needs that potential clients suffer intensely from and seek immediate resolution for. When your business marketing addresses these types of needs, your marketing is simplified, and your sales process is easier. Prospects know that they need a solution and don’t have to be convinced. When you’re working on developing a target market and doing your marketing writing, here are some ideas of crying needs you might address. To read the full article, click this link…

To read the full article, click this link…Business marketing is one of those necessities of business that seem to cause business owners a lot of resistance, frustration and avoidance. There are many ways to ruin your business marketing. These are the top ten ways you can ruin marketing for your business. To read the full article, click this link…

To read the full article, click this link…When you’re looking at ways to take your business in a new direction, consider how you could become the "go to" person for your specific skill. There’s a long way from the birth of this idea to its realization, but there are certain identifiable steps that can bring you predictable success. Experiment with these ideas for becoming the "go to" person. To read the full article, click this link…

To read the full article, click this link…You’re working on ideas to take your business in a new direction, add value to your services, and add new excitement to your working life. You’ve been feeling stagnant and you’re considering starting something entirely new, chucking the whole way you’ve delivered in the past, and striking out as a newbie again.

You can take that approach, but one thing to think about is the long haul it takes to gain credibility, and the difficulty of closing sales when you don’t have expertise and experience backing you up. You’ll be competing against others who have more convincing credentials. This strategy forces your business into a weakened position from the start. To read the full article, click this link…

To read the full article, click this link…When you’re working on preparing new marketing materials consider targeting a "crying need". What this means is aiming for a market that has an intense need for what you’re selling. They know they need help with their problem, and they’re actively suffering from its effects. They don’t need to be convinced that they have a problem, and they’re motivated to solve it NOW. They’re experiencing pain from the problem, and want immediate resolution. To read the full article, click this link…

To read the full article, click this link…Business positioning is a concept most service business owners find rather vague and indefinable. It’s hard to execute something that you don’t understand. For our purposes here, let’s define business positioning as the practice of targeting a specific market and aligning business tactics, marketing, written writing and marketing activities to capture that market. Often service businesses aim for a specific market, but their follow-through is misaligned to attract those prospects. Here are some ideas to help you with your business positioning. To read the full article, click this link…

Don’t make the mistake of believing that just because you offer your services, you’ll automatically attract clients and close sales with them. It’s critical to understand a few key factors that can make the difference between your business barely scraping by, and having a thriving business with a constant stream of targeted clients. Actually, these are simple concepts and not at all difficult to implement, but they are a must to do in your marketing and marketing writing. To read the whole article, click this link…