WOW! Web Writing And Marketing Writing for Service Businesses

But We Do Much More Than That!

Writing is the tool we use to define your business, position you strategically, and attract your target market. However, web writing and marketing writing are only the tools—and final products. Using a unique technique combining coaching, strategizing, and writing, we work closely with our clients to dig deeply and uncover those words and concepts that most accurately and effectively represent your business—and attract targeted clients.

This Is More Than "Just" Writing For Marketing

We help you explore and express your business information so that you’re thrilled and confident going forward—and your target market reacts with excitement and certainty.

Your Writing Must Be Able To Deliver on Your Business Strategy

During the process of writing for the web, we consistently examine your business strategy and evolve that as we work together. You’ll find that I keep bringing you back to your strategy and make sure that your final web content writing can help you accomplish it. You get more than a web writer. You’ll also get my ideas, feedback and suggestions for other strategic possibilities. We do all this in a synergistic and collaborative style that teases out of you what’s right for your business. Other website content writers don’t combine coaching and strategy with web content development.

You Get Absolute Clarity on Your Business

We help you have absolute clarity on who you want to attract, what problems you solve, and how you work. You may think that you already know this, but typically, clients have barely "scratched the surface" before we start working together. Most content writers don’t help you go so deeply.

This Process Tightly Defines What Is Right For Your Business and I Align the Writing With That

With this crystal clarity, you find it easy to let go of any half-hearted, ineffective or "not quite right" language or description. Many clients (both coaching and writing) comment on the clarity they get from working with me and how they retain it after we work together. It’s the feedback I get most frequently.

I Make You These Three Promises

If you are truly committed and do the work required on your part, I promise you these three things:

  1. Your writing will be finished faster than you’d ever hope to do on your own or working with other content writers. It is entirely possible to write your whole web site (or other business writing) within thirty days—if you’re committed to the process. You’ll be thrilled at the quality of the results—and the process will be fun.
  2. Your writing will be both business-like and persuasive. It will have a friendly, conversational tone, but be clear, and represent your business professionally.
  3. You will achieve clarity about your business and strategy—and your writing will accurately reflect that clarity. We will represent your business in writing both accurately and authentically. You’ll feel confident in your business and your strategy, and be poised to "take on the world".

Where to Next?

Now that you have the overview of WOW Factor Writing, go to Bad Writing Costs Your Business to learn a little about the ways bad writing can negatively impact your business results.